net.publishing

Launching a cross media concept means you find yourself on new battlefields at once, all of them calling for immediate action. You have to:

• create, present and maintain content for media 360
• build brand equity in converging channels
• meet and solve technological problems
• manage interactive customer relations

On each of these fronts your performance will be judged sharply. You need new competencies and we can help you acquire them. We will help you analyze your strategy and draw up a plan of action, and if specialized partners are needed to help you create your content and meet your technological needs, we will help you find them.

brand building

Branding is the art of building friendships that are at the same time assets. Friendship means trust and loyalty. But in a brand relationship, friendship also means the steady revenue that creates tangible assets. This is an art that publishinghouses need to develop and internalize.

Our knowledge of the immaterial and material aspects of building brands can help you discover and develop your own brand assets.

communication

A long career in the field of journalism, public relations and communication has given Henne Pauli a feel for how to attract media attention. He also has a fine appreciation for the invaluable but delicate instrument of corporate communication. We at henne.pauli/advies are thus uniquely equipped to help companies organize their internal and external channels of communication, and to determine and achieve their communication objectives.